Lin, Yi-Shan 2025. CONSUMERS’ VISUAL ATTRACTIVENESS TO DMS IN TRAVEL ADVERTISEMENTS: AN EYETRACKING TEST: Received: 6th January 2025, Revised: 14th February 2025, 26th February 2025, Accepted: 2nd April 2025, Date of Publication: 15th July 2025. PUPIL: International Journal of Teaching, Education and Learning. 9, 2 (Jul. 2025), 01–16. DOI:https://doi.org/10.20319/pijtel.2025.92.0116.