PUPIL: International Journal of Teaching, Education and Learning

CONSUMERS' VISUAL ATTRACTIVENESS TO DMS IN TRAVEL ADVERTISEMENTS: AN EYETRACKING TEST

2025-10-15T05:36:46+00:00

In recent years, with the booming development of sightseeing tourism, the dissemination of tourism information has become more rapid and extensive, and tourism advertising DM has become one of the important marketing tools to attract customers. Different designs of travel advertisement DMs will have an impact on consumers' purchase intention. In this study, we used eye-tracking tests to investigate the visual attractiveness of DM travel advertisements and to analyze the eye-movement responses of secondary school teachers when they viewed such advertisements. The content of the advertisements consisted of four main elements, namely, the main headline of the tour, the promotional image, the price and the brand name of the tour company. 53 secondary school teachers were invited to participate in the eye-tracking test. The results of the study showed that teachers' eye-movement responses and visual attractiveness were mainly influenced by the main headline of the travel advertisement and the promotional image, whereas branding and price had less influence. Therefore, the design of the main headline and images in travel advertisements plays a key role in attracting consumers' attention and influencing their decision-making time.

A STUDY ON SENIOR HIGH SCHOOL TEACHERS' ACCEPTANCE OF COMMUNITY-BASED LOCAL ENROLLMENT

2025-10-15T06:00:36+00:00

The community-based approach to high schools and vocational schools considers the convenience, necessity, geographical relevance, and suitability of students enrolling close to home. It aims to construct a reasonably defined "suitable learning community" by facilitating inter-school collaboration among high schools and vocational schools, as well as resource sharing with junior high schools, colleges, and social welfare organizations. This includes sharing curricula, teaching staff, and both software and hardware resources, thereby providing diverse and suitable learning opportunities for high school and vocational students. This study aims to explore high school teachers' acceptance of community-based local enrollment through the lenses of social change, industrial change, and career development, to understand how these changes influence career development and subsequently teachers' attitudes towards local enrollment implementation. The subjects of this study are high school teachers, and a convenience sampling method was used to collect data. A total of 230 questionnaires were distributed, with 203 valid responses returned. The data were analyzed using AMOS 20 for confirmatory factor analysis. The results indicate a highly significant positive correlation between industrial change and social change, a significant positive correlation between industrial change and career development, and a significant negative correlation between career development and attitudes towards local enrollment implementation.Community-Based Approach

TRIAL OF PROGRAMMING EDUCATION FOR DEVELOPING ABILITIES OF SHIFTING VIEWPOINT IN ELEMENTARY SCHOOLS: THROUGH PROGRAMMING LEARNING ACTIVITIES USING ROBOTS

2025-10-15T06:32:28+00:00

We organised learning activities for programming with a humanoid robot “Robohon” and conducted trial lessons with 73 third-grade elementary school students with the aim of cultivating their ability to shift their viewpoint at the physical level, the social level, and the third-person viewpoint. By shifting the viewpoint to Robohon the programming activities were adopted as those for cultivating each skill in the class. To measure the effectiveness of the learning activities, four tasks were used. The first was based on Piaget's "Three Mountains Problem", the second was a task to examine the developmental level of the role-taking ability, and the third task was a "Sally and Anne" test to measure the taking of a third-person viewpoint. Those were used in the pre- and post- surveys. Also included in the evaluation was a task to create a flowchart that the children produced in class. As a result of the study, no significant effects on these three abilities were confirmed from the pre- and post-surveys using the three tasks, but the flowchart worksheets created in class indicated that the children were thinking from the viewpoint of others.

PERSPECTIVES OF UNIVERSITY STUDENTS OF THE CARPATHIAN BASIN ON THE LOSS OF TEACHERS’ AUTHORITY

2025-10-15T07:06:22+00:00

The study examines the perceptions of university students in Hungarian-language institutions in several countries in the Carpathian basin with regards to teacher authority and the loss of authority. The theoretical background portrays the requirements on an ideal teacher, their characteristic features, as well as the evolution of these attributes over time. Expectations for teachers are examined within three dimensions, with the dimension addressing teacher personality traits being dominant in this study. Utilizing the Big Five personality model, each trait is perceived as a spectrum. The study encompasses responses from a total of 1037 university students to a questionnaire, with data processed and analysed via the statistical software SPSS. The findings of the study indicate that the most characteristic features of an authoritative teacher are being strict, respectful, firm, kind, and helpful. The loss of authority, on the other hand, is most likely linked to being disrespectful, unfair, and condescending towards their students.