Ishola, A.I. 2022. INFLUENCER MARKETING AS EXPLOITATION OF CUSTOMERS FOR BUSINESS PERFORMANCE : Received: 27th October 2021; Revised: 20th January 2022, 01st March 2022, 07th March 2022; Accepted: 08th March 2022. MATTER: International Journal of Science and Technology. 8, (Mar. 2022), 52–70. DOI:https://doi.org/10.20319/mijst.2022.8.5270.