P. Katepan, T. Mekhora and B. Chanthumma 2024. MARKETING OF ORGANIC PRODUCTS: A CASE STUDY OF SAMPRAN MODEL: Received: 6th November 2023 Revised: 19th December 2023, 22nd December 2023 Accepted: 16th November 2023. PEOPLE: International Journal of Social Sciences. 10, 2 (Jun. 2024), 197–207. DOI:https://doi.org/10.20319/pijss.2024.102.197207.