Largo, G.R. 2024. THE IMPACT OF TECHNOLOGICAL ADVANCES ON THE DEVELOPMENT OF DIGITAL MARKETING ON TIKTOK: Received: 5th August 2024 Revised: 22nd August 2024, 3rd September 2024 Accepted: 10th August 2024. PEOPLE: International Journal of Social Sciences. 10, 3 (Sep. 2024), 01–11. DOI:https://doi.org/10.20319/pijss.2024.103.0111.