Hasna El Hamzaoui and Imane Ghazlane 2026. HYBRID INTELLIGENCE (HI) IN THE HOSPITALITY INDUSTRY: EFFECTS ON TRUST, PERCEIVED SERVICE QUALITY AND CUSTOMER SATISFACTION: Received: 16th February 2026, Revised: 20th February 2026, 23rd February 2026, Accepted: 09th March 2026, Date of Publication: 18th March 2026. PEOPLE: International Journal of Social Sciences. 12, 1 (Mar. 2026), 12–33. DOI:https://doi.org/10.20319/pijss.2026.121.1233.