Hasna El Hamzaoui; Imane Ghazlane. HYBRID INTELLIGENCE (HI) IN THE HOSPITALITY INDUSTRY: EFFECTS ON TRUST, PERCEIVED SERVICE QUALITY AND CUSTOMER SATISFACTION: Received: 16th February 2026, Revised: 20th February 2026, 23rd February 2026, Accepted: 09th March 2026, Date of Publication: 18th March 2026. pijss 2026, 12, 12-33.