Hasna El Hamzaoui, & Imane Ghazlane. (2026). HYBRID INTELLIGENCE (HI) IN THE HOSPITALITY INDUSTRY: EFFECTS ON TRUST, PERCEIVED SERVICE QUALITY AND CUSTOMER SATISFACTION: Received: 16th February 2026, Revised: 20th February 2026, 23rd February 2026, Accepted: 09th March 2026, Date of Publication: 18th March 2026. PEOPLE: International Journal of Social Sciences, 12(1), 12–33. https://doi.org/10.20319/pijss.2026.121.1233