BILALOU FOUNDIKU MONTIE. THE EVOLUTION OF SOCIETAL MARKETING IN SERVICE BUSINESSES: ORIGINS, TRANSFORMATIONS AND FUTURE PERSPECTIVES (1970-2023). PEOPLE: International Journal of Social Sciences, [S. l.], p. 106–107, 2025. DOI: 10.20319/icssh.2025.106107. Disponível em: https://mail.grdspublishing.org/index.php/people/article/view/2674. Acesso em: 1 jul. 2025.