HALINA SENDERA MOHD YAKIN; ANNA LYNN ABU BAKAR; NOORAFINI KASSIM. THE MODEL OF CULTIVATION, INNOVATION, AND MARKETING MODULE DEVELOPMENT: A CASE STUDY ON ‘BAWING’ HERB IN EAST MALAYSIA. PEOPLE: International Journal of Social Sciences, [S. l.], p. 416–417, 2025. DOI: 10.20319/icssh.2025.416417. Disponível em: https://mail.grdspublishing.org/index.php/people/article/view/2850. Acesso em: 30 oct. 2025.