Halina Sendera Mohd Yakin, Anna Lynn Abu Bakar, and Noorafini Kassim. “THE MODEL OF CULTIVATION, INNOVATION, AND MARKETING MODULE DEVELOPMENT: A CASE STUDY ON ‘BAWING’ HERB IN EAST MALAYSIA”. PEOPLE: International Journal of Social Sciences, Aug. 2025, pp. 416-7, doi:10.20319/icssh.2025.416417.