Bilalou Foundiku Montie. THE EVOLUTION OF SOCIETAL MARKETING IN SERVICE BUSINESSES: ORIGINS, TRANSFORMATIONS AND FUTURE PERSPECTIVES (1970-2023). pijss [Internet]. 2025 Apr. 28 [cited 2025 Jul. 1];:106-7. Available from: https://mail.grdspublishing.org/index.php/people/article/view/2674