Halina Sendera Mohd Yakin, Anna Lynn Abu Bakar, Noorafini Kassim. THE MODEL OF CULTIVATION, INNOVATION, AND MARKETING MODULE DEVELOPMENT: A CASE STUDY ON ‘BAWING’ HERB IN EAST MALAYSIA. pijss [Internet]. 2025 Aug. 20 [cited 2025 Oct. 30];:416-7. Available from: https://mail.grdspublishing.org/index.php/people/article/view/2850